Press

Press contact

For interviews, photo permissions, and store visits by media:

For press inquiries, email info@keepitclassiclv.com.

About Keep It Classic

Keep It Classic is a vintage retail shop in Downtown Las Vegas, founded in 2023. We operate out of a ground-floor suite on the east side of Downtown Container Park, the open-air retail and dining village at the south end of Fremont Street. The shop is open seven days a week and stocks vintage apparel, retro video games, VHS tapes, toys, sports jerseys, and one-of-one collectibles.

The store is co-owned by Ray and Lars, who opened Keep It Classic in 2023 after years of buying and selling vintage independently. Ray runs the floor day to day, leads the buying trips, and shoots most of the product photography. Lars runs the online side of the shop. Marissa keeps the floor moving and owns the visual side of the brand. Josh leads the wrestling and sports memorabilia work, and Flex handles the retro video game and toy side of the catalog.

Every piece in the store is one-of-one. There is no second size, no restock, no second copy. When a jersey or a sealed N64 cart sells, that listing is gone. The catalog turns over on a one-in, one-out cadence, with new vintage hitting the shop every Friday at 10am Pacific.

What we sell

  • Vintage apparel: tees, sweatshirts, jackets, hats, and licensed sports gear from the 1970s through the 2000s.
  • Sports jerseys: NFL, NBA, MLB, NHL, college, and minor-league pieces, with a focus on Mitchell & Ness throwbacks and on-field originals.
  • Retro video games: cartridges, discs, controllers, and consoles from Atari through PS2, hand-graded on a five-tier ladder.
  • VHS tapes, DVDs, and cassettes for collectors and set-dressers.
  • Toys, action figures, and trading cards.
  • One-of-one collectibles: signed pieces, store displays, and oddities that surface in estate buys.

The Friday Drop

New vintage hits the shop every Friday at 10am Pacific. Pieces are pulled from the floor, photographed, written up, and held back for drop day. The release goes live on the website and on the floor at the same time. Most weeks the drop runs 10 to 30 new pieces across tees, jerseys, jackets, video games, toys, and VHS. First Fridays of the month run long, with extended floor time and pieces that never make the public grid.

The Friday drop is the single biggest recurring event on the shop calendar and the cleanest snapshot of what Ray has been finding that week. Past drops have been built around themed cohorts, single-collection deep dives, and broad mixed releases. The drop archive lives at /collections/final-friday, and the weekly cadence is documented at /pages/friday-at-10.

Visit

Keep It Classic is open seven days a week. Hours are Monday through Thursday and Sunday from 11:30 a.m. to 8:00 p.m., and Friday and Saturday from 11:30 a.m. to 9:00 p.m. The shop sits on the ground floor of Downtown Container Park, on the east side, in Suite 1170. Park entry is free, and the venue is one block south of the Fremont Street Experience.

Full visit information, parking notes, and the team page are at /pages/visit.

Coverage

If you have written about Keep It Classic, mentioned the shop on a podcast, or filmed at the store, we would like to add it here. Send the link to info@keepitclassiclv.com and we will credit it on this page.

For interviews and photo permissions

Interview requests, photo licensing, and on-site filming are routed through info@keepitclassiclv.com. We answer in-shop questions in person during open hours and try to turn email around within one business day.