February 1, 2025 · acquisition · archive · new-arrivals · shop-moment
Never-Before-Seen Shop Photos: A Weekend of New Arrivals
We took a batch of new-arrival photos over the weekend that had not hit the feed yet. Figured we would drop them before they sold.
This is the normal pace for the shop: pieces move fast enough that a lot of inventory never gets the studio treatment before it leaves. Which is fine. But every once in a while we catch a quiet hour and shoot fifteen or twenty new pieces at once.
What was in the batch
A couple of 90s Starter jerseys. A short run of Coogi sweaters. An early-2000s Polo quilted jacket. A small stack of wrestling tees we had been sitting on for a week. One of one custom pieces from an independent printer we have been quietly collecting.
Not everything makes the web. Most of these went straight to the racks. If you see one you want in the photos and it is not online, send us a DM and we will check.
Why the shoot days matter
Ray runs the camera for 90 percent of the shop photos. A proper shoot day is how the online side of the business stays alive. The online inventory is always a lagging indicator of what is actually on the racks. The photo day closes that gap.
More of these coming soon. Follow along on the feed or the whole collection.
End of entry · Next Friday: new drop · Every piece one of one